Struggling to have a successful Facebook party?
It definitely seems like everyone is selling something online now. Want the secret to your most successful Facebook party yet? It’s all about connection.
If you are like me, you are overwhelmed by (seemingly) hundreds of party invites in notifications. To be honest, most of the time, I don’t even SEE them. They usually scroll by quickly in a flurry of status updates, witty comment comebacks, cute kid pics, and cat videos.
When I do see them? I’m usually hesitant to click “going”. Coming from a direct sales rep, you are probably thinking “WHAT”?!? But it is true. Sadly, most of the time I end up feeling like a hostage in my own newsfeed and I completely tune out everything that’s going on.
A successful Facebook party does something that the others do not – they connect with me and make me WANT to stay, instead of hoping I stick around for the sales pitch.
What do you mean “connection”?
It’s pretty simple actually. Those names on the screen are ACTUAL people. Separated by technology, it is pretty easy to forget the basic rules of etiquette. Let me use an analogy for you. Think about the last gathering you had in your home.
Get butts in the seats!
Did you grab everyone in close proximity and pull them through your front door into your shindig? Did you have room for the 200 people traveling down the nearest major thoroughfare that were now going to relax on your 3-seater sofa? I hope you made enough 7-layer dip.
Tip #1: You wouldn’t invite everyone you encounter to your home, so don’t do it in an online party either.
Clicking “invite” to all 500 people on your friend’s list, regardless of your relationship with them and/or their potential interest in the product showcased at your Facebook party is poor form. Keep the guest list small and give some thought to who you are inviting and WHY. Maybe your neighbor is really into cooking and would love the kitchen products. Perhaps your sister loves her bling and can’t pass up a good deal. Your niece who is always posting about her manicures? She may really enjoy some new ideas.
Those notifications that scroll by? If you personally invite these people who you think would be interested in your party, they’ll be on the look out and hopefully click GOING.
Just a note, clicking someone’s response for them? Don’t do it. Sure fire way to upset a whole bunch of people in a snap.
Are we just gonna sit here?
Who doesn’t want to be entertained? Sure does make things a lot more interesting. Did you come to social media to get hammered with regurgitated text or to relax and have fun?
Tip #2: Post after post after post (after post after post) of information, sales pitch, or opportunity is going to bore even the most interested party goer. Find out about your guests. Play some games, have some FUN.
Yes, education about the products and company are an important part of any online party. But they are not the ONLY part. I won’t call anyone out, but I attended an Facebook party once where the rep posted close to TWENTY times a day. Each post had multiple photos and numerous paragraphs of details.
I felt like they were going for the “buckshot” approach. Throwing everything they had at me, hoping something hit. Even though I was a fan of the products and wanted to support my friend, I had to leave the party on day 3 before I went crazy.
Think about the posts YOU comment on in your newsfeed. What types of posts are your friend’s making that you just HAVE to comment on? Likely, those same types of posts will get your party guests commenting, also.
Team work makes the dream work!
Your hostess’ participation is one of the biggest factors in whether your Facebook party will be LIT or LOUSY.
Tip #3: Coach your hostess.
You are the expert in your company/product, but your hostess is the expert in her guests. Additionally, the guests know (and hopefully like) your hostess, but don’t know you at all. Your hostess should be an integral part of the party experience. Have her share photos and testimonial. Let her in on the schedule for the party so she can be an active participant through comments. If your hostess is having a good time, it is more likely her friends will too.
Do I look like a catcher? ‘Cause you’ve been pitching at me all day long.
If I’m invited to a direct sales party online, I’m already aware of the fact that there will be products available for purchase. If every post and interaction is you pushing the sale, I’m gonna take my money somewhere else.
Tip #4: It’s about the party experience, not the sale.
Yes, we all want to have a successful Facebook party (isn’t that why you are reading this?) but being pushy isn’t how to do it. Have you ever opened your wallet to spend money just because someone kept asking? Yeah, me either.
Truthfully, there will also be a percentage of people who attend online parties who aren’t going to buy anything. (*gasp*, it’s true) Maybe they are supporting their friend, or they are truly interested in the product but can’t buy right now. When they are ready to buy, though, they will come back to a consultant they felt a connection with.
Don’t leave me hanging!
After your totally amazing, engaging party, your guests need to know you are still available! And if you did your job correctly, they WANT to stay connected to you.
Tip #5: The fortune is truly in the follow up.
Make sure your party guests know how to find you. If they asked questions, make sure you answer them. If they requested samples or won prizes, make sure they are sent out. Maybe they had a challenge with a product they bought – don’t ghost on them! Someone is much more likely to return to you in the future if you provide a fun experience, good customer service, and make sure they are SATISFIED.
So, how did I get so tuned in to Facebook party success? I owe a lot of it to the awesomeness that is Sassy Suite! I am a totally satisfied “Epic Facebook Party” client and recommend it to anyone who wants to up their social media skills in Direct Sales. You can find the course here. (Using my affiliate link benefits us both, read a full disclosure statement here.)
Have additional tips for a successful Facebook party? Got a no good, horrible, really bad online party story to tell? Hit me up and tell me about it here!
I’d love to get to know you better! Find and stalk me all over the internet.